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Premium lifestyle store Mango celebrates World Watercolor Month

Mumbai: Mango, suppliers of premium art and craft products and lifestyle and office essentials, is pulling out all the stops in celebrating World Watercolor Month. The celebration will include many interesting collaborations, tutorials and offers on their page. Mango always endeavors to keep their audience engaged and uplifted, even during these difficult times, and this celebration is another part of this.

Mango truly believes that art is therapeutic. And because the past year has been so hard on every individual, Mango has initiated the concept of Art as therapy by introducing corporate employees and students in educational institutions to a mode of expression, a medium of letting their emotions out, a free space to explore one’s trail of thoughts which in turn helps individuals understand their emotional conflicts, develop better social skills, improve self-esteem, manage addictions, reduce anxiety, and perform better in their lives.

Celebrating World Watercolor Month is a creative way of getting everyone in this positive spirit and uplifting themselves with art and colors. Promoting a positive way of dealing with this ongoing crisis is more important than ever, and that’s exactly what Mango has been doing. With the slogan of ‘Take the world and paint it happy’, Mango has created a great way for everyone to indulge in a creative outlet that leaves them calmer and happier.

Mr. Sitanshu Chheda, Director of Mango Stationery, elaborated on how various forms of art are being recognized for their therapeutic potential- “Mandala Art, Resin art, Fluid art, Alcohol ink, watercolours and Gouache Painting these are all prevalent forms of art used as therapy, but I believe that literally, any form of art can elevate your mood and truly make you feel better. Coloring books that are made especially for adults are gaining a lot of popularity as they really help relax your mind. These are not like children’s coloring books; these have intricate designs that really require you to focus, thus enhancing your concentration skills.”

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With various tutorials on their youtube page and many offers to entice their audience, Mango has taken a big step in involving beginners in art. This endeavour is surely imperative at a time when so many people are struggling to cope with the pandemic, in dire need of a positive and creative outlet for their emotions. Mango is celebrating Watercolour Month in this spirit of positivity and creativity.