Startup News Magazine

20 Prominent SaaS Companies in India

In India, SaaS startups have developed at an exponential rate over the previous decade. According to a new estimate by Chiratae Ventures and Zinnov, the industry will generate $100 billion in sales by 2025-26, up from $8 billion in 2020-21. This is more than three times the $30 billion objective set by consultancy firm Bain & Company for 2025.
India, according to Zinnov, will make a big contribution to the Saas ecosystem, which is expected to grow to $300-$400 billion in the next several years.

Here’s a list of 20 Prominent SaaS Companies in India

IBS Fintech

Founded by Chandra Mohan Grover in 2006, IBSFintech is a SaaS company that provides financial management solutions for business finance and the Forex treasury. IBSFintech has gained worldwide recognition for its seamless solutions that help companies worldwide manage their finances. The company’s offerings include output, cash, cash, and asset modules, all of which can be integrated with third-party tools like Reuters.


Founded by Manoj Dawane in 2016, VTION is a traditional Indian media technology development company that aims to balance the media audience by analysing trends and consumer behaviour. The real-time data provided by VTION provides essential information that helps advertisers understand customer behaviour.

Fresh Works

Founded by Girish Mathrubootham and Shan Krishnasam in 2010, Freshworks focuses on providing SaaS customer interaction solutions to businesses of all sizes. The company aims to give the organisations ready-to-use software that is easy to set up and use. Freshworks products include Freshchat, Freshservice, Freshsales, Freshdesk, and more.


Founded by Abhijit Pattanaik in 2016, Playtonia is an e-sports technology company that helps online game players connect and develop communities. The SaaS company organises and promotes a variety of e-sports leagues for gamers.

Currently, the company works in Incubator Cells, Play Certificates and sets up various game cafes. The company is also working on establishing an esports virtual reality (VR) academy.


CloudCherry is a cloud-based CRM (customer relationship management) company that helps track its clients and improve their interaction with customers. Map customer travel, collect omnichannel inputs and calculate the Net Promoter Score to help organisations track and improve customer engagement.

CloudCherry’s Customer Delight Meter charts each stage of the customer journey and collects data for each location to measure customer satisfaction with their information. The services offered by CloudCherry include a customer travel map, text statistics, integration, predictive statistics, dashboards, practical details, and more.

Visual Website Optimiser (VWO)

VWO is a well-known SaaS company that provides solutions for identifying and exploiting growth opportunities. The company assists various companies’ marketing, engineering, product, UX, and analytics teams.

VWO is more than just a technology platform. It has a team of conversion-centric designers, content writers, and development strategists who will work with you to develop a highly effective conversion strategy.

Facilio Inc

Founded by Prabu Ramachandran, Yogendra Babu, Rajavel Subramanian, and Krishnamoorthi Rangasamy in 2017, Facilio Inc is another popular SaaS startup. The company uses IoT and machine learning to help businesses thrive. This company aims to develop an intelligent technology that provides services for all employees working in any company. The company’s products help to make real-time work easier.

Hippo Video

Founded by Karthi Mariappan S in 2016, Hippo Video is a CMS SaaS Company that operates as a distribution platform that creates and distributes personalised videos. The forum helps create custom business videos for all categories. The USP of the company is personal video content – using dynamic video content helps businesses grow their sales.


Founded in 2016 by Anant Bhat, Vinoth Kumar, and Yega Kumarappan, Paperflite provides a UX-focused BI software designed to improve the functionality of social media content. The tool helps businesses identify the best content for all their social media channels, share it with viewers, and track how they interact with it. Companies can create content that enhances conversions and discussions using the tool’s metrics.


Acquired in 2011 by Sanjoe Jose, Talview is one of the fastest hiring software for business owners. The Instahiring Platform provided by the company empowers organisations to improve and speed up their hiring process.

Talview offers a variety of services, including talent discovery, online testing, live video chat, talent management, remote research, ethical comprehension, hiring marketing, and more.


Established by the founders – Kushang, Abhishek Verma, Nitin Prakash, and Harshit Mittal, SupplyNote is India’s first SaaS + e-commerce platform helping food businesses to scale. SupplyNote provides a Cloud-based web and mobile-enabled suite connecting restaurant outlets, service providers, and suppliers. With SupplyNote, one can manage inventory, place orders, and uncover sales performance insights to strengthen the business’s health. All this together makes it an end-to-end solution for any food business.

The Noida-based startup was founded with the initial idea of helping brands run trackable BTL (offline advertisements) using food packaging items as the medium. Today, the brand proudly claims to have reduced the cost of operations for its client by over 40 per cent. The restaurant outlets experience a surge in their profits after adopting the solution by SupplyNote

KlentySoft Inc

Founded in 2015 by Praveen Kumar and Vengat Krishnaraj is a marketing tool that allows the marketing team to send customised emails and lead leads. The company offers a wide range of solutions that help automate all the repetitive tasks of the marketing process, such as sending tracking emails and tracking metrics. The sales team can focus on improving customer relationships and changing trends.


Founded in 2011 by Ashish Thusoo and Joydeep Sen Sarma, Qubole is working on developing a “cloud-based AI data platform for self-help.” The company provides a data analytics platform based on Amazon Web Services (AWS), Google Clouds, and Microsoft Azure. It allows the business to use end-to-end services without wasting time and effort on data and statistics.

Capillary Technologies

Capillary Technologies was founded in 2008 by Ajay Modani, Aneesh Reddy, and Krishna Mehra. SaaS Company is committed to developing custom-based cloud-based analytics tools and marketing platforms. These forums help businesses gain deeper insights and details about consumer behaviour to better interact with consumers.


Based out of Gurugram, SuperBot is the brainchild of Mr Sarvagya Mishra and Mr Ankit Ruia. It is bridging the communication gap between organisations and their clients, with the potential of placing or attending over 1 Million calls a day. With SuperBot’s prowess as an intelligent, AI-powered voice agent, the Co-Founders envision a future where every local business or shop will be equipped to operate a full-fledged customer support centre, notwithstanding any delays or lags in communication and the consequent loss of revenue.


Founded in 2011 by Pavan Sondur and Prashant Kumar, Unbxd is another popular SaaS company in India. Unbxd develops e-commerce search platforms that use artificial intelligence and comprehensive data science to match customers with the products they want. Guessful, practical information improves product marketing opportunities. The company forum is used by 1200 e-commerce websites worldwide.


Founded in 2011 by Nilesh Patel, LeadSquared is working with businesses to develop flexible marketing and CRM software. The company provides its services in almost every industry, including e-commerce, finance, tourism, education, health, and marketing. Allows users to automatically sell daily tasks, CRM reporting, lead collections, and more.


Founded in 2014 by Khadim Batti and Varakumar Namburu, Whatfix is ​​an award-winning SaaS company. The platform can be used to create interactive manuals for their websites. The technology is easy to use and seamlessly integrates all user applications. It also provides excellent ride and support services as well as statistics to track user engagement in real-time.


Founded in 2011, Shivakumar Ganesan, Exotel offers cloud phone services explicitly designed for voice communication. Small and medium-sized businesses can use Exotel virtual telephone systems and phone numbers without additional equipment or infrastructure.


Kayako is an Indian SaaS company founded in 2001 by Jamie Edwards and Varun Shoor. The company builds businesses that are dedicated to serving customers.

In addition to facilitating customer interaction, the forum also supports the integration of all third-party applications. The forum can be used for various services, including a shared inbox, tickets, customer care, and a help desk.