Startup News Magazine

Bags & Belts by the world of Rubans – A much awaited venture

New Delhi, April  29th: The House of Rubans enters the luxury bags and belts segment with a head-turning and timeless collection. Versatility, functionality, and style converge gracefully in their new collection, with extra focus on the little elements that truly bring each piece together. What sets this new range apart is the craftsmanship, and premium feel only achieved by exquisite hand-crafting techniques, that The House of Rubans has expertly assimilated and made it’s own.

Their new line of products includes premium evening bags, clutches, and belts, each embellished with colourful stones, and unique embroidery, that pair especially well with ethnic wear, but can also double as a tasteful accessory to complete any party outfit. Each piece is designed with the intention of making the wearer stand out, and adding a splash of confidence to their aesthetic and personality.

In an insightful conversation with Chinu Kala, Founder, of The House of Rubans, we were able to dive deeper into the concept and goal behind her wonderful new venture: “Our foray into the bags and belts segment has been a rollercoaster ride so far, from bringing the right talent together, to watching our vision come to fruition. The attention to intricate details and craftsmanship that was invested into this collection is an attempt to expand our reach in the fashion industry, and tap into what I believe is a relatively unbranded and unexplored segment in India. With our new venture ‘Bags & Belts by The House of Rubans,’ We aim to provide a reliable and relatable line of products that add an element of elegance and confidence, not only to your outfit but also to your personality.”

The house of Rubans is an extensive initiative led by Chinu Kala, the ambitious founder of India’s fastest growing fashion jewellery brand “Rubans.” The exciting new venture was introduced to overcome a paramount obstacle; to provide accessories of impeccable quality, versatility, and diversity, from various segments of the fashion industry, under one roof, in turn providing a convenient and enjoyable shopping experience for customers.

The House of Rubans is backed by the trust of over 1 million customers, and 8 years of hands-on experience in the fashion industry. Their seasoned team of professionals works tirelessly to bring innovative new ideas to life, and continually adapt to serve ever-changing consumer habits by adopting a 100% online e-commerce model, selling on India’s premium e-commerce portal “Myntra,” “Flipkart,” and also through its own online portal “ .” In this massive and ceaselessly growing market, the brand is efficiently extending its reach and inclusivity by targeting a multitude of segments that complete the fashion industry.