Startup News Magazine

Dish TV Associates with Mogi IO for Image Optimization Solution

New Delhi, November 16: DishTV has joined hands with Mogi IO ( to deliver to its customers highly optimized image quality that enables faster website download speeds. The cooperation between the two entertainment solution providers will help with superior user engagement and better economics of scale.

Vikrant Khanna, Co-Founder & CEO, Mogi IO, said, “It is a very prestigious tie-up for us when one of the leading media brands, DishTV, joins hands for our solution. It proves the scalability of our solutions and demonstrates to the market our technology strength.”

“Today, with the pandemic, content consumption has increased, which is essential to users. This increase in consumption is due to millennial and Gen Z consumers who prefer to be entertained or learn new things from online videos. Globally, the trend is similar with video consumption booming & video constitutes 80% of the internet traffic. While video traffic is surging, the global Content Distribution Network (CDN) infrastructure, on which content streaming happens, falls short of the demand. It leads to network congestion, buffering & CDN outages at times. Thus, considering the industry’s need, Mogi built its Patented Streaming Engine that uses a Multi-CDN technology to ensure a buffer-free experience that leads to the fastest content delivery, with no buffering. It also creates automatic redundancies in case of CDN failures so that the viewer experience remains seamless & top-notch,” he added.

On the collaboration, Mr Sukhpreet Singh, Corporate Head- Marketing, DishTV & WATCHO, Dish TV India Ltd, said, “Following the pandemic, we witnessed an upsurge in visitors to our website. Dish TV is a mass brand and has customers spread across all town classes and uses various devices. Network speeds also vary across the country. Keeping this in mind, we decided to get Mogi IO’s help to make our website more accessible and optimized for this set of customers by implementing their image optimization services. We are hopeful this will help us improve our customers’ digital experiences, which is something that DishTV as a brand is always striving for.”

The cooperation between DishTV and Mogi Solutions will optimize the images by 80 percent, implying an 80 percent reduction in bandwidth usage and data transfer cost. It results in reducing the bounce rate and increasing the footfall of the website. Faster downloads will ensure customer satisfaction and improved monetization.

Additionally, Vikrant said, “Faster website download speeds would result in enhanced SEO ranking on Google algorithms. Organic ranking is good for organic footfalls, thus making a great economic breakthrough.”