Surat (Newswire India) : The Personal Wealth Management business, part of Edelweiss’ Global Investment Advisory vertical serving salaried professionals and HNIs, today announced that it has seen a significant increase of 100 percent in the user base in Gujarat for its mobile trading application – Edelweiss Mobile Trader (EMT).
Edelweiss Personal Wealth Advisory has also seen an increase of 23 percent in its client base in the last two financial years from Gujarat, and has witnessed a revenue growth of 35 percent CAGR in the last three financial years across India. The company’s growth is attributed primarily to the customised and unbiased advisory provided to investors through user-friendly and advanced technology platforms that has been developed in-house, to enable easy investment and trading in the financial market.
Speaking on this announcement Mr. Rahul Jain, Head – Personal Wealth Advisory, Edelweiss said, “India is in an exciting phase of growth and the time is right for Wealth Management Advisories to adapt to changing needs of the customer. Best-in-class advisory and innovative technology platforms have always been a cornerstone of our services. We are very bullish about our growth in Gujarat. It has witnessed a significant increase in adoption of technology especially for our app Edelweiss Mobile Trader (EMT), which has witnessed an upsurge on our user base in the last two financial years.”
Biometric Authentication On Edelweiss Mobile Trader (EMT)
Focusing on customer experience has become vital for businesses to stay competitive in the digital age. More and more customers are opting to stay online to save time making it elementary for us to invest in technologies that deliver speed and convenience. We recently introduced Biometric authentication on Edelweiss Mobile Trader (EMT), so that our customers are no longer required to answer security questions or enter lengthy usernames and passwords to prove their identity. Now a customer is able to easily and securely authentic himself by simply using their fingerprint.
Rahul further adds, “The recently launched biometric authentication embodies our customer first approach. The new feature will allow customers to login securely and respond to market movements faster to invest in their financial goals.”
Updates On Edelweiss Mobile Trader (EMT)
The important points to note is that the user base in Surat for our mobile application has risen to 60 percent. If you look at the users between age group of 18-34 years, the app offerings is being actively used by millennials who constitute 50 percent of the users nationally and in Surat the millennial users stands at 30 percent.
Edelweiss Mobile Trader (EMT) today is one of the highest-rated stock trading apps in the country and clocks over 1 million downloads pan India.
Other Interesting Features On Edelweiss Mobile Trader (EMT)
Keeping the customer requirements in mind, EMT provides a personalised multi-user friendly application, that can be useful for both the segments. Some of the other interesting features loaded in the new version are:
EMT is the only app in the country where Non-Customer/Non-Edelweiss account holders can also apply paperless IPOs.
Screeners that help customers narrow down the number of available stocks, by focusing on quantifiable measures. This is extensively used by traders to filter stocks and is based on user defined metrics such as a particular profile or a set of criteria.
The live news section stands out given its ability to select only relevant headlines and present them to a customer, faster than any other news service, providing customers with a competitive edge. Other useful features include the What-if Analysis and the Do-It-Yourself tool. Most first-time investors or individual traders are often intimidated by the idea of using analytic tools, as they find them complicated and overwhelming to understand.
These features have been designed in a user-friendly manner to enable an investor to deal with the changing market enviroment. In the new version of the application, investors can not only trade, but also view recommendations about investing in mutual funds at the instant click of a button.