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Ex Hair Originals Co-founder, Ashish Tiwari announces new venture Hair Forever

New Delhi, December 24: Ashish Tiwari, the Ex-co-founder of Hair Originals, has launched a new venture – Hair Forever, to take 100% Natural Indian Remy Hair to customers worldwide. It is the third venture by serial entrepreneurs after Healthkhoj and Hair Originals. Electronics and Electrical Communication engineer from IIT Kharagpur Ashish

 has worked with many notable brands like Cisco, AIG, RoundGlass and  Droom Technology before starting his journey at Hair Originals.

Ashish had joined Hair Originals as a co-founder with Jitendra Sharma in November 2019. The start-up had also attracted investments in ongoing live start-up pitching show Shark Tank India. However, things got dented between the partners, and Ashish moved out from the venture in December 2021 to launch Hair Forever.

“Certainly, we had big expectations from the previous venture; however, a lot of things went off-track in terms of partnerships that held back the projected growth. This restricted my personal and professional growth,” said Mr. Ashish Tiwari, Founder and CEO, Hair Forever. 

Closing the previous chapter, he has moved on to work towards what he had aspired for a while. Embarking on the entrepreneurial road ahead, he plans to season the overall experience of hair extensions for users with AI integration. Hair Forever will explore AI integration to change customers’ buying experience, i.e., users will be able to try virtually all types of extensions and be sure of the length, colour, volume etc., before buying or installing the hair extensions. Leveraging the previous experience of manufacturing, marketing and business model, he understands the areas that might need improvised to establish a healthy business structure.

“Hair Forever will offer people the quality product that otherwise is inaccessible to the Indian audience at a reasonable cost. Most of the quality product is exported, despite the very fact that India is the largest supplier of the raw material in this business. The businessmen are overlooking that India also happens to be the strongest market for the product if reaped right. We at Hair Forever will not just serve overseas but also set foot tight in the domestic market,” Ashish Tiwari added.

Hair Forever has already set up the facility in Gurugram, Haryana, and is planning to go aggressive in terms of manufacturing to accomplish its target of cutting a thicker slice in the market share in the top 4 Indian markets- Delhi NCR, Mumbai, Chandigarh, and Pune, by mid of 2022.

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