Startup News Magazine

Flickstree raises USD 5 Mn in its Pre-Series B funding round

New Delhi: Flickstree, a content and marketing technology startup, secured investment led by Venture Catalysts Group, India’s first incubator and largest accelerator for startups and 9 Unicorns, in its pre-series B round of funding. Flickstree creates AI-based editorial video content for video commerce. 

Flickstree is a content-led video commerce platform that enables transactions for their brand partners, leveraging in-house video content created using patented AI. The platform uses AI voiceover, and AI script and auto-generates branded video content. These videos are distributed through its own apps and websites, such as PlusYou Club and a network of more than 150 publisher partners. Flickstree currently has an active client base in India, the Middle East, South-East Asia, the UK, Australia and USA. 

Reflecting on leading the funding round for Flickstree, Dr Apoorva Ranjan SharmaCo-Founder of Venture Catalysts & 9Unicorns, said, “Flickstree uses the power of Artificial Intelligence to create the most compelling branded video content at scale, at no-cost for brands. Moreover, they use their data engine to promote these videos that keep churning transactions on auto-pilot mode. In sum, Brands get videos at no cost and consumers love watching these videos and buying their products and services. This makes it a win-win platform for all brands globally. 

Content-driven e-commerce is the fastest growing segment of online sales across Asia,” said William Bao Bean, Managing Director of Orbit Startups and General Partner SOSV. “Flickstree is the leader in India and is now positioned to expand across the region, helping brands to leverage video to drive sales.”  

Flickstree is a global product with an extremely asset-lite plug-and-play model. Its inception took place in 2016. The company was started by Saurabh Singh, Rahul Jain and Nagendra Sandra, who hold a combined domain experience of over 30 years. With a team that specializes in the fields of branding, sales & distribution, digital marketing, machine learning and artificial intelligence technology, the company caters to over 200 brands worldwide, driving transactions over $50 million annually and boasts an active user base of 25 million on its platform. 

On securing funds in the pre-series B round, Saurabh SinghCEO of Flickstree, said, “Consumers love watching video content before making transactions. That’s why content-led commerce is the future of e-commerce. Flickstree’s AI creates great content that consumers love to watch and transact, making this a cutting-edge platform to partner with for all e-commerce brands worldwide. 

In its pre-series B round of funding, Flickstree secured the US $5 million, which it plans to utilize for global expansion, along with strengthening its product and technology. It is also backed by Samsung Ventures, Orbit Startups (SOSV), LionRock Capital, FULD & Co., Lets Venture, AB Claymore, and Angelbay, amongst others.