Grabenord-the widest range of plant-based sauces, enters the vegan space in India
Mumbai – “Where kindness is concerned, don’t distinguish between humans and other beings.”- Timber Hawkeye
With a philosophy rooted in “animals are to be loved, not to served” and the tagline “grown by nature, delivered by us,” Grabenord is here to give your guilty conscious a rest by providing you with a variety of alternatives, serving the widest range of 100 % plant-based, dairy free and vegan gourmet products like sauces, dips, spreads, butter, and pasta so that you can live a sustainable, ethical yet luxurious lifestyle without compromising your tastebuds or the environment.
Contrary to popular belief, beginning a vegan lifestyle is not about giving up anything or losing anything; it is about expanding your choices! With the changing times and as more and more people are becoming increasingly aware of how one’s diets influence animal welfare, climate change, and overall health, the need for vegan alternatives has also increased.
Catering to the need of the people and the gradually growing market, Shalin Talija, his wife Dipika, his colleague Nirav Mevada, and Viraj Bhatt- the visionaries behind the inception of the brand, started building a dream, an invention like many other inventions -born out of necessity. Advised by his wife to stop drinking animal milk as a solution to his health problems at the time, the abstinence from milk for 9 months and the visible positive results that came with it resulted in the birth of the dream that is now known as “Grabenord”. The spreads are more than just spreads; made from nuts, low in fat, easy to digest, and rich in minerals and vitamins. They contain mono and unsaturated fats (good fats) and have a lower LDL (bad fats) that helps in maintaining blood cholesterol levels, ease inflammation, stabilising heart rhythms, and many more health benefits. Some of their best-selling spreads and dips that might just elevate your boring, mundane dishes are Basil Pesto, Chipotle Mayonnaise, Thousand Island, Cheese Dip, and Ranch, to name a few. With Chipotle Mayonnaise awarded by PETA India in 2021 as one of the best vegans spreads in 2021- you know you will be investing in only the best with Grabenord!
But, if you want to amp up your dining experience even more, then their ready-to-cook vegan pasta will do just that for you. Made out of 100% Certified Organic Sooji with 0 trans fat. The crowd-favourite basil pesto makes for an amazing and healthier recipe for Pesto Pasta. Along with this, they also have penne, macaroni, and fusilli pasta. In addition to this, Grabenord also has a sub-brand of Kombuchas named Healthy Gut. And as the name suggests, the brand consists of a wide range of probiotic beverages/foods that can be supplemented easily in each individual’s lifestyle to live a healthier life.
When asked Shalin Talajia, founder & CEO, about his brand, he said, “Our aim is to make people aware about their food choices so that they can be woke about the dairy or the meat industry practices and make a conscious choice which is good for our environment and their personal wellbeing. However, we do not seek to impose our thoughts on anyone, but as a part of this mother nature, we feel it is our moral responsibility to at least spread awareness about the consequences of the choice of food that one eats.” With this strong belief, Grabenord has also made sure that the products are healthy without compromising the taste. Currently, Grabenord and healthy gut’s selected SKUs are available in all premium modern retail brands like Foodhall, Nature’s Basket, Magsons, Planet Health, Big Basket, and leading e-commerce websites like Amazon, CRED, Flipkart, Vvegano and Vegan Dukan, alongside the brand’s own website. With this, they soon plan to expand their products even further with new milk alternatives, more variations in cheese blocks, Meat alternatives, Kefir, Kvaas, Tepache, and much more.
So if you’re looking to indulge in some delicacies accompanied by some plant-based, vegan and tasty condiments, then what better choice than nature’s beloved? Because something that is good for the environment is good for you!