Iodex expands its portfolio with new Power Gel
Strengthens its vision of being the best pain relief brand built through its consistent innovative approach
New Delhi: Iodex, the leading body pain expert from Haleon and a renowned household name in India for over 100 years, announced the launch of a new variant, Iodex Power Gel. The new product is an ayurvedic formulation made with four powerful pain relievers.
The power-packed formula includes active ingredients Boswellia, Capsicum Extract, Peppermint Satva and GandhpuraTaila.The active ingredients in the new formula penetrate deeper into the skin, reduce internal inflammation, and provide targeted relief from different types of body pains like back pain, joint pain, neck pain, shoulder pain, strain, sprain, and spasms.
As a leading pain relief brand, Iodex has developed and transformed its product range as per the changing dynamics of the market and, for over a century, has built itself into a household name that is trusted by millions. Backed by science, the brand now has an extensive portfolio of pain relief products, including Iodex Balm, Iodex Rapid Action Spray, Iodex UltraGel & Iodex Power Gel, that are designed to cater to different pain states & address the varied format preferences of consumers.
Speaking on the launch, Anurita Chopra, Head of Marketing, India Subcontinent, Haleon said, “With changing lifestyles and hectic schedules, the occurrence of body pain amongst individuals has been on the rise. Consumers are constantly looking to upgrade their pain relief solutions to modern formats like gels for quick action, ease of application, and a better sensorial experience. Through the launch of Iodex Power Gel, we are addressing the discerning consumers who are seeking natural ingredients-based solutions. With the addition of Iodex Power Gel to the Iodex portfolio, we aim to strengthen our connection with the consumers.”
Iodex is one of India’s leading topical pain relievers available across online and offline retail formats. The new variant has been introduced into two packs- 10 g at Rs. 50 and 30 g at Rs. 130 and will be sold across all leading stores pan-India.