Media tech startup Mogi I/O partners with Lemma to enable Ad-based revenues for its White Label OTT clients
New Delhi, 30 November 2021: Mogi IO, a B2B Media-Tech SaaS start-up that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Video streaming space, has partnered with Lemma to offer Ad based revenues on Mogi’s white-label OTT solution to its clients, thereby offering all possible monetisation opportunities to Mogi’s clients.
Mogi’s white-label OTT/video app solution is disrupting the content industry by offering a completely managed, plug & play OTT platform via no-code integration. Its path-breaking pricing model with no upfront or a fixed cost and only monthly subscription-based pricing is demolishing entry barriers in the video industry & enabling content owners to launch their branded OTT platform within days and start monetising their content.
Mogi’s white label solution empowers content owners to launch their own branded platform on Mobile, web & TV. Besides, it provides a comprehensive back-end Content Management Portal, along with a robust & highly scalable video streaming & hosting infrastructure. For monetisation, all known forms of revenue generation for OTT, i.e. SVOD (subscription-based), TVOD (pay per view) & AVOD (Ad based), are available for Mogi’s clients.
The partnership with Lemma strengthens the AVOD capability of Mogi’s end to end OTT solution.
Vikrant Khanna, Co-Founder and CEO of Mogi IO, said, “Studies have shown that 75 percent of OTT revenue is advertisement driven in the Asia-Pacific region, i.e. viewers do not want to pay to watch. In such a situation, subscription-based monetisation of the OTT platforms, especially the newly floated ones, are quite difficult to come by.”
“When it comes to the advertising-based monetisation, today the world depends on algorithm-based programmatic buying engine. It is important to have the right partnerships that ensure maximisation of ad inventory utilisation at the best rates for Mogi’s clients seamlessly. Lemma’s platform is best suited for the same,” he said.
Lemma’s robust CTV supply-side platform provides technology optimised for all ad formats. As the preferred SSP partner, Lemma will help Mogi OTT apps to generate revenue through Lemma’s programmatic demand. Publishers with CTV inventory across the globe use Lemma to monetise their screens, making them discoverable and scale revenue. Lemma, a leading SSP for CTV, provides buyers with a high-quality ad inventory & supply billions of advertising impressions globally.
Mayuresh Phadke Co-founder Lemma said, “Monetisation of digital inventory across devices has been Lemma’s forte, made possible through our proprietary AdTech platform. This association with Mogi will help expand our CTV supply strength while simultaneously providing monetising opportunities to apps integrated with Mogi through our pool of programmatic demand and technology stack.”
The Vision of Mogi Solutions is to aggregate their OTT content developers so that millions of content creators can launch and upload their platforms uninterruptedly, with monetisation security within seven days of launch.
As Vikrant said, “there are 15 million content creators on well-known platforms like YouTube. Even if 5 percent of it gets converted to Mogi, that will create the disruption we are looking for. Apart from in-built video delivery infrastructure and buffer-free video delivery to the end-users, we have robust DRM for piracy prevention, world-class video analytics, granular control over the content library, smart search and tagging for context investing and flexible bandwidth-based competitive pricing.”
Mogi I/O enables content platforms to stream buffer-free videos, of high quality, at 50% of their size leveraging its patented AI technology. The buffer-free video results in superior viewer engagement while reducing streaming costs to half for the video platform.
About Mogi I/O
Established in 2019, Mogi is a B2B Video Tech SaaS start-up that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Video streaming space. Mogi enables content platforms to stream buffer-free videos, of high quality, at 50% of their size leveraging its patented AI technology. This buffer-free video results in superior viewer engagement while reducing streaming costs to half for the video platform.
Mogi recently raised an undisclosed amount from Pentathlon Ventures and aimed to raise another round by the end of this year. This year, the Startup plans to launch retail products for video & image tech solutions across product segments along with their white label OTT. Additionally, to scale the company to the next level, the Mogi team would be expanded and aims to hire people at different levels such as tech development, product and sales.
Vikrant Khanna and Rahul Lahoria started Mogi. Vikrant is Ex COO of Homeshop18 & Ex VP Digital at Airtel. Rahul Lahoria is M Tech in Comp Sc (IIT Kharagpur) and has filed for six patents.
About Lemma
Lemma is the largest and fastest-growing programmatic DOOH network with 150K screens in more than 15 countries. As pioneers in the space of out of home, Lemma offers brand marketers the unique opportunity to exhibit their ads in the out-of-home space.
As the First end-to-end Programmatic DOOH exchange built on IABs Open RTB standard, Lemma has enabled multi-channel buyers and suppliers to connect and transact in DOOH without modifying their platforms or doing a custom integration. Not limited to DOOH alone, Lemma attracts demand as well as supplies inventory from multiple digital media sources like mobile, desktop and even CTV.
Built to leverage existing platform capabilities with programmatic technology while expanding the portfolio of our partner offerings to their clients, Lemma aims to offer end to end solutions across all things digital.
