Startup News Magazine

PickMyWork- A gig employment platform announces BIMARU expansion

PMW expects to gain 60 percent of revenues from BIMARU states by the end of the fiscal year

Gurugram, June 21: PickMyWork, a start-up that assists digital companies in acquiring end customers (individual users and merchants), has announced plans to expand in BIMARU states. BIMARU is an acronym made up of the first letters of four states: Bihar, Madhya Pradesh, Rajasthan, and Uttar Pradesh.

PickMyWork is India’s largest digital distribution network based on a pay-per-sale model. It allows digital companies to acquire end customers, including shops, for their products at a very low CAC. Major cities contributing to PickMyWork’s current traction include Delhi, Patna, Lucknow, Varanasi, and Bhopal.

“As the market has started to recover from the pandemic, we have seen a lot of interest and inquiries for our app from the BIMARU states, which offer excellent growth opportunities for gig work. The expansion will help us expand our potential with ambitious youth and enthusiastic gig workers. We aim to support the consumer tech companies through their geographical expansion. Also, this expansion and growth strategy is in line with our fiscal objectives, which we are confident of achieving,” said Kajal Malik, Co-Founder & CSO, PickMyWork

PickMyWork has footprints in 12 states across India, including Delhi NCR, Punjab, Haryana, Maharashtra, Karnataka, West Bengal, Andhra Pradesh, and Orissa. These 12 states account for 90 percent of the brand’s revenue, and PMW anticipates obtaining 60 percent traction from BIMARU states by the end of the fiscal year.

The firm works on a pay-per-task model, and the clients only pay after completing their work. The expansion will therefore allow many consumer technology companies to easily penetrate the diverse market of BIMARU states and achieve faster results. PickMyWork currently works with 10,000 gig workers and merchants as part of its agent network, and the start-up recently announced that it is working ten-fold its agent network and empowering one lakh plus agents.

BIMARU region has been a concern in employment for many governments, with migration being a constant phenomenon due to a severe lack of employment opportunities. Therefore, PickMyWork’s expansion plans bring a ray of hope for the region’s youth looking for local livelihood opportunities.