Starting with Rs 4 lakh and Two product, this skin and hair care brand now offers 40 products, clocking Rs 3Cr turnover
September 10: Gone are the days when people used to get attracted to chemical products by seeing advertisements. Now people are educated and trust their hair and skin with more natural products rather than chemical products. Founded by Sandeep Chauhan with Co-founder Siddharth Chauhan, Delhi-based Oroglow professional is one such brand that caters to consumers looking for natural and holistic products.
Mr. Sandeep Chauhan has the same vision to provide natural products which will suit everyone as they cause no harm because of their organic and chemical-free properties. Over the years, he has built his brand OROGLOW and now his son Siddharth Chauhan has also joined the family business as one of the directors in the company at a very young age. He is supporting his father in all aspects.
Let’s find out his achievements and what message he has for us.
Mr. Chauhan, how did you get the idea of starting your company Oroglow, what was the motivation behind it?
Well, I started my career as a marketing executive, and while working, I gained good experience and understood the market. Then later, I took some distributorships, but one day realized and thought of starting my own company where I could offer natural and chemical-free products for all and can also be used by my family.
While achieving success, did you get some stones in your path? And how did you overcome them?
Yes, everybody gets stones in their path while moving towards the ultimate goal. I, too, faced many challenges while starting the new company, like finding the distributors, creating the brand value, providing the best quality products, maintaining costs, and above all, competition. But I have learned that nothing is impossible if you have the right frame of mind.
Tell us something about your online and offline presence.
As we are an offline-first brand, we have a dedicated distribution channel. Also, we are connected with about 500 salons and parlours, whom we supply when their demand comes.
Digitally, we have a presence on Amazon, Flipkart, and Myntra. We also sell through our website across the country as well as in the UAE and the UK.
What are your plans moving forward?
We are bootstrapped until now but are looking to raise funds to diversify our operations in the coming years.