Startup News Magazine

UpScalio invests in home & gardening brand Truphe

UpScalio to scale the brand to Rs. 50 Cr. Revenue in 1-2 years

It takes UpScalio’s total number of investments to nine brands this year.

The company plans to invest in 5 more brands by the end of the financial year.

New Delhi, January 31: UpScalio has invested in Truphe, an NCR-based home and gardening brand, continuing their rapid pace of investing in and scaling online-first brands. Truphe is a leading manufacturer and distributor of gardening tools, seeds, planters and other accessories. Mr Honey Gupta started Truphe in 2015, before which he had founded a profitable B2B lead generation platform. The brand has seen immense growth in the last few years, riding on the spike in customer interest in gardening.

UpScalio plans to work on critical levers, including inventory regionalisation, sourcing, and brand marketing to scale the brand. Truphe has been well received on marketplaces such as Amazon and Flipkart, and UpScalio will leverage the existing presence to grow the brand to a 50Cr ARR in 1-2 years.

Speaking on the investment, Saaim Khan, Co-founder and COO, UpScalio, said, “The Home & Gardening category in India has quickly grown to become a $900M space, and we plan to capture a large chunk of it with Truphe. Honey has done a great job of catering to the passionate community of hobbyists that use Truphe’s products, and we’re thrilled to partner with him to grow Truphe exponentially.”

Mr Honey Gupta, Founder, Truphe, said, “I started Truphe from a room in my house and have worked hard to grow it to the brand it is today. In addition to operational expertise, I needed to partner with someone who understood the human side of our work. UpScalio checked both of those boxes for us, and I firmly believe that their strategy for expanding Truphe will realise all of our shared goals.”

It is UpScalio’s ninth investment since its inception in June’21. The roll-up e-commerce company has had an incredible year, recording over 210Cr in Annualised Revenue. The company plans to acquire five more brands by the end of FY21 and is projecting a consolidated revenue run rate of 750Cr for the same period.